One step for the future
The Importance Of Building A Company Who Believes In Social Responsibilities
As readers, you must be familiar with the concept of Corporate Social Responsibility, popularly known as CSR.
CSR entails a business model featuring self-regulation. It reflects an organization’s accountability and commitment to the growth, development, and well-being of the society through various social and environmental measures. The common goal that all businesses, large or small, seek to achieve is a positive influence on employees, consumers, the community, and the environment.
Wondering why CSR is important to a business? Some of the salient reasons being:
1. It improves your brand’s image.
It is pertinent for companies to have a socially conscious image, as customers, employees and even stakeholders give high weightage to CSR while choosing a brand or company. Organizations are held accountable for effecting social change with their practices and profits.
Raising awareness and advocating for socially impactful causes allows an organization to be in the public’s gaze and maintain a positive demeanor.
2. Helps you earn loyal customers.
Conscious consumers tend to make informed choices while purchasing any product from a company. And brands known for their “social value” and “commitment to community” have an edge over other brands as being a socially responsible company can bolster a company's image and help build its brand.
3. Helps employers in attracting and retaining employees.
Employees tend to stay when they see the organization putting a segment of their profits into programs that give back to the society.
According to a survey published by one of the Big 4 – Deloitte’s 2021 Millennial and Gen Z Survey, an estimated 44% of millennials and 49% of Gen Zers rely on their personal ethics in determining the type of work and companies they would like to work with.
In today’s world, the success of a business is not limited to profitability, growth rate and brand recognition, for it is also determined by how customers, employees and other stakeholders view a company by how its activity impacts the community, economy, environment, and the society at large.
At Cartrefs, we understand that each of us leave an impact on the planet and the community around us. Therefore, we ensure that our company’s practices are integrated into our culture and business operations.
In the face of global warming, melting glaciers intertwined climate, wildfire, biodiversity, water, and health crises our future depends on how quickly we act. Planting tree is a sure-shot way to reduce, if not negate, the negative effects of consumerism and create a positive impact.
Which is why, at Cartrefs, we make efforts to plant trees as a part of our CSR, an effort that we believe is good for people, the planet, and our business. It is tangible, transparent makes a genuine difference for the environment and the community. We believe that there is no better tool to remove CO2 from the atmosphere.
